Where used gear gets another shot.
Refocus is the premium marketplace dedicated to buying and selling used camera and film equipment. Founded by enthusiasts with decades of e-commerce experience, Refocus seeks to build a community where people can share their love of the equipment they use but also the art they create with it. Refocus was made for creatives, by creatives.
The Refocus team asked Stature to help them develop a “soul” for the new brand, one that would appeal to their target audience and convey sophistication.
We started with a visual identity inspired by the moment when the artist and the tool combine – where the eye meets the lens and composes an image. From there, we developed a design toolbox that showcases and celebrates the work of the community.
“Our team had a vague idea of what we wanted, and Stature helped us articulate that idea into something special. The process was really engaging – In the end, we felt more like collaborators than clients. It was a ‘big agency’ result with a ‘boutique’ experience.”
CHRIS STUENKEL, COO
Photo Credits:
Chase Fade
Ailbhe Flynn
Jakob Owens
Luke Stackpoole
Matt Collamer
David Adamson
Jawad Jawahir
Magdiel Damas
Mohammad Dadsetan
Kal Visuals
Colin Lloyd
Jesse Gardner