Meet CAM, the world’s first AI Camera-Concierge
Refocus Marketplace is dedicated to providing camera enthusiasts the best possible experience in finding, purchasing and using high-quality gear. To that end, the team developed the world’s first and only artificial intelligence tool whose intelligence is all about cameras!
The CAM character is the brainchild of the Refocus team, and they asked Stature to help craft a friendly persona that camera lovers would enjoy learning from and interacting with.
CAM will be officially unveiled later in 2025 as part of the “FYI” series of websites – currently Photography.FYI and Filmmaking.FYI – meant to provide guidance and inspiration to photographers, videographers and crew around the world.
Stature and Refocus worked with a very talented illustrator to craft the series of actions seen on this page and animations COMING SOON!