Scientific equipment Brody Chemical
Brody Chemical logo animation
 

A Simple Formula

What began in 1975 as a small, family-owned company in Salt Lake City, Utah, has grown into a nationally-trusted manufacturer and supplier of industrial chemicals, primarily for cleaning.

Industrial kitchens? Yep. Equipment and fleets? Definitely. Swimming Pools? No problem. (And the list goes on.)

Brody’s high standards don’t just apply to their hundreds of products –
it also applies to design. Stature came on board to help Brody’s brand reflect the innovative company it has become.

Texture of chemical solution
Tagline: Innovation + Quality = Reliability
Texture of chemical solution
Texture of chemical solution
Brody Chemical logo
Brody Chemical logo in different colors
Brody Chemical logo
Old Brody Chemical branding
Image of Brody Chemical style Guide
Brody Chemical circular design elements
Brody Chemical animation

One of the most important aspects of the re-branding project was a new approach to product labels. With hundreds of products across dozens of industries, Stature needed to create a cleaner layout template and color-identification scheme to make warehouse fulfillment faster, and shelf-appeal more... appealing.

Old Brody Chemical packaging and new design
New Brody Chemical packaging designs
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