For the Love of Coffee
There’s a small town in South Carolina where a homesteading couple spends their time tending their farm and raising their family. And when time allows... creating content for almost 100,000 followers! Roots & Refuge is where Jeremiah and Jessica share their passion for farm life, gardening, faith and thankfulness for the beauty of Creation.
They created Beulah Roasting Co. as a way to celebrate the stewardship of generations of coffee farmers, and to bring unique flavors and stories to their R&R audience. Stature was honored to help the Beulah team bring their vision to life.
Jeremiah and Jessica had a very specific vision for the new brand and packaging. Starting with conversations and napkin-sketches, the team collaborated to build a market-ready brand identity – without losing the hand-crafted spirit of the original idea.
Every element of Beulah’s packaging is rooted in meaning, from the name to the poetic spirit of the founders, to the artwork. The floral pattern featured on every coffee bag was created by Jessica’s favorite tattoo artist Cara at The Mountain Mule in Knoxville, TN.
